Food science · Pizza · Product development

The Green Light Lab™

Practical answers for people who want to understand what changed, why it changed, and how to make the next test better.

Latest field note

Start with the problem in front of you.

Each article turns a familiar kitchen or production problem into a controlled, useful learning opportunity.

Ray Sierengowski's cheese pizza on a Perfect Crust Pizza Liner
October 5, 2026 · By Ray Sierengowski

Why Pizza Gets Soggy in the Box—and How to Keep It Crisp

Why does crisp pizza soften in a takeout box? Ray Sierengowski explains moisture, packaging, and his experience with Perfect Crust Pizza Liners.

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National Pizza Month 2026: artisan pepperoni and Detroit-style pizzas beside ingredients and business receipts
October 1, 2026 · By Ray Sierengowski

National Pizza Month 2026: What the Industry Is Actually Doing to Sell More Pizza

National Pizza Month is bigger than discounts. A food scientist, chef and independent pizza operator looks at how pizzerias compete on price, quality, experience and community, plus why events like Pizza Expo matter.

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Editorial illustration of salt on a scale beside flour and pizza dough
September 28, 2026 · By Ray Sierengowski

Salt in Pizza Dough: How Much to Use and Why It Matters

Learn how salt affects pizza dough fermentation, strength, and flavor, how to calculate its percentage, and how to test changes without guessing.

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A comparison of bromated and unbromated flour beside pizza dough and finished pizza
September 24, 2026 · By Ray Sierengowski

Bromated vs. Unbromated Flour for Pizza: What the Science Actually Says

A food scientist and chef looks at potassium bromate, residual bromate, baking chemistry, regulation, and what changing flour means for pizza makers.

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Individual pizza dough balls in sealed, dated freezer containers
September 7, 2026 · By Ray Sierengowski

Can You Freeze Pizza Dough?

The food science behind freezing, thawing, and better results. Learn what freezing does to yeast and gluten, when to freeze, and how to bring dough back ready to bake.

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Hands stretching a resistant pizza dough round on a lightly floured counter
Pizza dough · Troubleshooting

Why Does Pizza Dough Snap Back? Causes and How to Fix It

If your dough keeps shrinking after you stretch it, the gluten is telling you something. Learn how rest, temperature, flour, mixing, and fermentation affect extensibility.

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The method

Change one variable. Record what happened. Use the result.

The Green Light Lab is built around the same discipline used in product development: establish a control, make a deliberate change, observe the outcome, and decide what the evidence says to do next.